Google announced today that it would be bringing new health content to Youtube.
Google has assigned Dr. Garth Graham to lead this effort. Under Dr. Garth’s leadership, the new team is already working with some of the most respected organizations and clinicians in healthcare to curate the best Health-related content that needs amplifying on Youtube.
The team will further YouTube’s efforts to bring quality content from authoritative, evidence-based sources to the platform’s front-and-center.
“Over the past 20 years, I’ve worked in several areas of healthcare — as a cardiologist treating patients, as a researcher educating people about public health, and as a member of the health policy community, advocating for improved healthcare. Before joining YouTube, I worked as Chief Community Health Officer at CVS Health and as Deputy Assistant Secretary at the U.S. Department of Health and Human Services — under both the Bush and Obama Administrations.”, said Dr. Graham.
The team’s mission is to empower people to live their healthiest lives through knowledge, support, and inspiration.
Most importantly, the initiative will try to ensure access to credible, evidence-based information from trusted sources.
But with so much information out there, the question becomes: How do you know which information is credible? And how do you find sources that make the complicated medical jargon more accessible and easy-to-understand?”
The new Youtube Health content team is partnering up with several leading healthcare institutions to champion this effort.
The latest collaborators for this Google’s new initiative include the American Public Health Association, Cleveland Clinic, Harvard School of Public Health, Mayo Clinic, Osmosis, Psych Hub, and the National Academy of Medicine.
It is currently not known at this time how this effort will impact existing health and fitness related content on Youtube.
There are popular health-related Youtube channels, so one would expect more announcements to come from this team leading the new effort at Google.
Will Google release this new content on Youtube for free, or will it eventually be incorporated into Youtube TV as a premium service?
Clearly, Health and Fitness are becoming a major driver at all major tech houses as we start the new year in 2021.
Source: Youtube Media Release