Peloton today announced a new service called Peloton Corporate Wellness, designed to bring Peloton content and its fitness products to businesses and organizations. The new service will launch in the US, UK, and Germany, and the company wants to offer the service in Australia later this year.
“Introducing Peloton Corporate Wellness is the latest step to making the award-winning Peloton experience more accessible,” said Peloton’s President William Lynch.
“Over the years, we’ve worked hard to help our Members achieve healthier and happier lifestyles. Peloton Corporate Wellness is the natural extension for us to be able to scale that offering.
Together with our Corporate Wellness partners, we’re now able to share the experience with millions more while also driving stronger culture and community within the workplace.”
Companies participating in this new corporate wellness initiative will be able to offer subsidized access to Peloton Digital and All Access Memberships, as well as exclusive benefits on Connected Fitness products.
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Corporate Wellness partners will receive access to tailored enterprise features to help drive strong engagement, reduce administrative workload and measure impact, all via an easy-to-use and secure platform.
During just the first three months of 2021, total workouts on the platform grew to 171 million, increasing from 48 million in the same time period last year, suggesting that the connected fitness trend is here to stay.
Wayfair, Samsung, SAP, Accenture Interactive, part of Accenture, and Sky are among the first organizations partnering with Peloton Corporate Wellness.
Eligible employees of these companies will receive various options, including free access to the Peloton App and exclusive benefits on Connected Fitness products to support team building and healthy habits.