Rally Health partners with Fitbit in 2021 to offer incentives to users

Fotbit and rallyhealth

Rally Healthcare, part of health services leader Optum, is partnering with Fitbit to help users establish and maintain healthy habits in 2021.

Rally members can earn rewards for healthy actions and tracking them on a Fitbit device.

Rally makes it easier for people to reach their goals by offering compelling rewards for everything from building healthy habits to making better care decisions.

Users can check their eligibility by visiting Rally’s website and using this link.

Rally’s health incentive system is often offered as a benefit via your existing health insurance network.fitbit rally health

Rally Health, Inc. is a consumer-centric digital health company that makes it easy for individuals to take charge of their health and collaborates with health plans, health care providers, and employers to engage consumers.

Rally helps people understand lower-cost options from in-network providers, relevant well-being programs, alternative care choices such as virtual visits, and less expensive prescription options.

This is offered via their Care platform.

Participating providers

We use Kaiser and found that we can sign up for using Rally via our Kaiser Permanente offering.

UnitedHealth and Scanhealth users can also sign up and use Rally.

The service is currently not available for Cigna or Aetna customers.


The basic idea around this program is as you manage your health and wellness and share your Fitbit data with Rally’s platform, you will get incentives/ rewards.

According to the company, they have awarded over $1.5 billion in health activities.

Rally consumer digital health platform and the entire portfolio of solutions have achieved HITRUST CSF® Certification, a distinction awarded by HITRUST,® a leading data protection standards development and certification organization, to recognize health solutions that have passed a rigorous security evaluation and have met key regulations and industry requirements related to safeguarding protected health information (PHI).

Fitbit has been partnering up with numerous health care providers to offer custom health solutions.

In 2020, the company tied up with WellCare to help with diabetes management solutions. In March of 2020, the company also partnered with Scripps Research on an initiative that aimed at leveraging wearables data to flag the onset of viral related illnesses potentially.

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Sudz Niel Kar
I am a technologist with years of experience with Apple and wearOS products, have a BS in Computer Science and an MBA specializing in emerging tech, and owned the popular site AppleToolBox. In my day job, I advise Fortune 500 companies with their digital transformation strategies and also consult with numerous digital health startups in an advisory capacity. I'm VERY interested in exploring the digital health and fitness-tech evolution and keeping a close eye on patents, FDA approvals, strategic partnerships, and developments happening in the wearables and digital health sector. When I'm not writing or presenting, I run with my Apple Watch Ultra or Samsung Galaxy Watch and closely monitor my HRV and other recovery metrics.


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