Apple Fitness+ to be offered as an option in Vitality’s Gateway Flex plan for employers

Apple Fitness+ Time to walk new episodes

Vitality Group, a global health, and wellness company is introducing the new “Gateway Flex”, which enables employers to quickly adapt to their workforce’s rapidly changing needs.

Vitality serves more than 20 million people in 30 markets.

The company is now adding Apple Fitness+ to its platform offering.

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Apple’s Fitness+ is the first fitness service built entirely around Apple Watch. It brings studio-style workouts to iPhone, iPad, and Apple TV, intelligently incorporating workout metrics from Apple Watch for a first-of-its-kind personalized and immersive experience users can complete wherever and whenever is convenient for them.Apple Fitness+ new artists music

Apple has been continuously updating the content on the platform and recently launched the second season for the “Time to Walk” series. With new updates planned, Fitness+ users will be able to filter workouts by equipment type, exercise duration, type of workout and trainer.

“With the addition of Apple Fitness+ on Gateway Flex our members now have access to world-class workouts by a welcoming and inclusive group of trainers,” said Lori Serradas, VP Product Development and Data Analytics for Vitality. “This offering also compliments our Vitality Active Rewards with Apple Watch program and will further motivate our members to be engaged in managing their health.”

This collaboration between Apple and Vitality brings the Fitness+ platform to employee health and wellness plans.

The Gateway Flex program offers a more flexible pricing to employers. Employers only pay for solutions that employees engage with. Employees use employer-allocated funds to purchase products or services of their choice on the platform, and if they want to use additional partners, they can opt to pay using their own funds at a preferred rate.

I am a technologist with years of experience with Apple and wearOS products and have a Bachelor’s degree in Computer Science. In my day job, I advise fortune 500 companies with their digital transformation strategies and also consult with numerous digital health startups in an advisory capacity. I'm VERY interested in exploring the digital health&fitness-tech evolution and keep a close eye on patents, FDA approvals, strategic partnerships and developments happening in the wearables and digital health sector. When I'm not writing or presenting, I run with my Apple Watch or Fossil Gen 5 LTE and keep a close eye on my HRV and other recovery metrics.


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