Apple’s Health Strategic team creates a cool video ad campaign for Lumipoints

Apple Health Levelup ad campaign

Following the September event, Apple announced a partnership with Lumihealth in Singapore. Now, Apple’s Health team is helping drive the adoption of Lumipoints with some slick video ads that have that classic Apple look and feel.

LumiHealth is a personalized program available in the App Store that encourages healthy activity and behaviors using the iPhone and Apple Watch.

Related reading

What is Apple’s partnership with Lumihealth?

The first-of-its-kind program was designed by Singapore’s Health Promotion Board in conjunction with Apple as part of the country’s Smart Nation initiative, a national effort to leverage technology to deliver benefits to its citizens and businesses.Apple Health Lumipoints campaign

Basically it’s an incentive-driven wellness program where participants earn LumiPoints by completing activity challenges, wellness challenges, and other tailored challenges to help Lu advance on his journey. 

It works with iPhone and Apple Watch and is free for Singapore residents, who have a SingPass account and are at least 17 years or older. The program currently runs for the next two-years.

Apple announced this partnership program in September 2020.

We learned that Apple’s strategic health content team is helping with designing the ad campaign for the roll-out of Lumipoints.

Lumipoints campaign by Apple Health

The video was posted by Kenneth Teng, a content producer who works for the Health Strategic initiatives division at Apple, Singapore.

Ken is responsible for content production for all the health initiatives in SG.

Check out the Lumipoints campaign video from YouTube

Ads with a classic Apple look and feel

The new ads, created to encourage the public to adopt Lumipoints, feature those special Apple’ish design elements that we see in Apple videos, campaigns, and commercials.

This public awareness campaign appears to be a super cool wellness initiative Apple is trying out.

It won’t surprise us if Apple decides to roll out some of these cool features with Fitness+ moving forward.

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Sudz Niel Kar
I am a technologist with years of experience with Apple and wearOS products, have a BS in Computer Science and an MBA specializing in emerging tech, and owned the popular site AppleToolBox. In my day job, I advise Fortune 500 companies with their digital transformation strategies and also consult with numerous digital health startups in an advisory capacity. I'm VERY interested in exploring the digital health and fitness-tech evolution and keeping a close eye on patents, FDA approvals, strategic partnerships, and developments happening in the wearables and digital health sector. When I'm not writing or presenting, I run with my Apple Watch Ultra or Samsung Galaxy Watch and closely monitor my HRV and other recovery metrics.


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