Exertis partners up with Fitbit to offer a new channel for corporate wellbeing

Fitbit apps screen with Deezer and Today

Exertis, a leading distributor of technology products for the B2B, enterprise, mobile and retail markets, announced a distribution partnership with Fitbit.

Exertis will rapidly enable and equip the channel with the full range of Fitbit products. They will drive Fitbit into alternative consumer channels, such as corporate wellbeing, salary sacrifice, and gift-with-purchase markets.


Fitbit’s diverse line of innovative and popular products include the health smartwatch Fitbit Sense, the Fitbit Versa family of smartwatches, Fitbit Charge 4, Fitbit Inspire 2, and Fitbit Ace, 2 activity trackers. 

The Fitbit platform delivers personalized experiences, insights, and guidance through leading software and interactive tools, including the paid subscription service Fitbit Premium. 

Alongside these products and services, Fitbit Health Solutions develops health and wellness solutions designed to increase employee engagement, improve health outcomes and drive positive results for employers in enhancing employee wellbeing.

Fitbit Care, anew offering from Fitbit health solutions, is a workforce health and wellbeing solution designed to support employee health, their emotional wellbeing, their sense of feeling connected, and their ability to make informed decisions about whether to come into the workplace—all critical components of what it means to be healthy and safety in today’s world.

The Fitbit Care platform allows healthy competition between employees to build morale and a sense of social connectedness, allows for team challenges, helps keep colleagues moving, no matter where they are, and other games and custom challenges to keep the workforce engaged motivated.

Caroline Hope, Exertis Consumer Commercial Director, says, “We’re really excited by the opportunity that Fitbit presents to Exertis. Health and wellbeing are more important than ever as businesses look at new initiatives to offer their employees benefits. We’re looking forward to enabling the channel within this dynamic growth area.”

Previous articleAktiia receive CE approval and launches its blood pressure monitoring wearable
Next articleGarmin Express not finding device, searching, or says its incompatible?
Sudz Niel Kar
I am a technologist with years of experience with Apple and wearOS products, have a BS in Computer Science and an MBA specializing in emerging tech, and owned the popular site AppleToolBox. In my day job, I advise Fortune 500 companies with their digital transformation strategies and also consult with numerous digital health startups in an advisory capacity. I'm VERY interested in exploring the digital health and fitness-tech evolution and keeping a close eye on patents, FDA approvals, strategic partnerships, and developments happening in the wearables and digital health sector. When I'm not writing or presenting, I run with my Apple Watch Ultra or Samsung Galaxy Watch and closely monitor my HRV and other recovery metrics.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.