Peloton has decided to not offer any Black Friday or Cyber Monday promotional deals this year according to the latest communication from the company.
Instead, the company has lowered the price of the original Peloton bike from $2,245 to $1,895.
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Peloton commits to lowering prices but no Black Friday or Cyber Monday promotions for 2020
According to the latest communication from the company:
“ To make sure your wait doesn’t extend any further, we made the decision not to offer a Back Friday or Cyber Monday promotion in the United States or Canada this year.
We have however lowered the price of the original Peloton Bike from $2,245 to $1,895 – an even greater value than last years Black Friday offer”.
Interested Peloton users can pay $49 / month for 39 months and get the no money down 0% APR financing that the company is offering at this time.
Most Bike Delivery times are currently in the range of 4 to 6 weeks with the delivery window for Bike+ currently estimated at greater than 10 weeks.
Peloton continues to thrive in 2020
The company announced its latest earnings this week, showing a 232% increase in first-quarter sales as more consumers have decided to sign up for their bike and associated services.
Peloton did call out that they are operating under supply constraints during the earnings release and expect the long lead delivery cycle to remain for the foreseeable future.
“As we rapidly scale our organization to meet the extraordinary demand for our products, we realize that some of our members have faced extended delays associated with receiving our products or having support requests fulfilled,” CEO John Foley said in a letter to shareholders.
At the time of this writing, we also haven’t seen any promotions or deals announced from competitors such as Zwift.