Peloton lowers price and not offering any Black Friday or Cyber Monday promotions for 2020

Clear Cache and Recovery Mode on Peloton

Peloton has decided to not offer any Black Friday or Cyber Monday promotional deals this year according to the latest communication from the company.

Instead, the company has lowered the price of the original Peloton bike from $2,245 to $1,895.

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Peloton commits to lowering prices but no Black Friday or Cyber Monday promotions for 2020

According to the latest communication from the company:

“ To make sure your wait doesn’t extend any further, we made the decision not to offer a Back Friday or Cyber Monday promotion in the United States or Canada this year.

We have however lowered the price of the original Peloton Bike from $2,245 to $1,895 – an even greater value than last years Black Friday offer”.

Interested Peloton users can pay $49 / month for 39 months and get the no money down 0% APR financing that the company is offering at this time.

Most Bike Delivery times are currently in the range of 4 to 6 weeks with the delivery window for Bike+ currently estimated at greater than 10 weeks.

Peloton continues to thrive in 2020 get your ride on with Peloton

The company announced its latest earnings this week, showing a 232% increase in first-quarter sales as more consumers have decided to sign up for their bike and associated services.

Peloton did call out that they are operating under supply constraints during the earnings release and expect the long lead delivery cycle to remain for the foreseeable future.

“As we rapidly scale our organization to meet the extraordinary demand for our products, we realize that some of our members have faced extended delays associated with receiving our products or having support requests fulfilled,” CEO John Foley said in a letter to shareholders.

At the time of this writing, we also haven’t seen any promotions or deals announced from competitors such as Zwift.

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Sudz Niel Kar
I am a technologist with years of experience with Apple and wearOS products, have a BS in Computer Science and an MBA specializing in emerging tech, and owned the popular site AppleToolBox. In my day job, I advise Fortune 500 companies with their digital transformation strategies and also consult with numerous digital health startups in an advisory capacity. I'm VERY interested in exploring the digital health and fitness-tech evolution and keeping a close eye on patents, FDA approvals, strategic partnerships, and developments happening in the wearables and digital health sector. When I'm not writing or presenting, I run with my Apple Watch Ultra or Samsung Galaxy Watch and closely monitor my HRV and other recovery metrics.


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