The PURE group announced new app features for their fitness club enthusiasts in Hong Kong and Singapore clubs this week.
Founded in 2002 and headquartered in Hong Kong, The PURE Group is one of Asia’s leading premium lifestyle brands that include PURE Yoga, PURE Fitness, PURE Apparel, nood food, nutrition, FUZE, and PURECAST.
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The company has several locations in Hong Kong, Beijing, Shanghai, Singapore, and New York.
The new Apple watch experience allows PURE cardholders to access unique features, including 1-click check-in to PURE locations, viewing upcoming booked classes, checking which classes are available on standby in the next few hours, recording their locker number, and customizing their experience with over 32 watch faces to choose from.
PURE club users can also check out class descriptions and instructor information from their watch.
The company recently opened a studio in NYC, PURE Yoga in New York, its first collaborative venture with Equinox, one of the US’s leading lifestyle brands.
Apple has actively helped fitness companies position the Apple Watch as a premium device for their customers.
Life Time, a premier omnichannel healthy lifestyle brand, has been actively working with Apple. Its studio facilities allow users access to Apple Fitness+. Life Time members can redeem the Fitness+ subscription offer within the life Time app.
Italy-based TechnoGym group has also integrated the Apple Watch experience for its fitness product and experience offerings.
Apple Watch and Samsung Galaxy Watch Active2 can be synchronized to all Technogym cardio equipment or the Mywellness 5.0 platform (also compatible with Fitbit, Garmin, and Polar) for a fully connected workout experience. Therefore, users can keep track of their progress on each device for every workout on Technogym equipment or even outdoors.
With fitness trackers and smartwatches gaining popularity with each passing day, existing lifestyle and fitness brands figure out how to align their service offerings with the various offerings from Apple and other wearable brands.