Sports Glucose monitoring company SuperSapiens raises $13.5m in early funding

Supersapiens glucose monitoring and wearable

SuperSapeins, a US-based sports technology company launched in 2020, announced today that it had raised $13.5 million in early-stage funding backed by prominent Fitness Tech players.

The funding was led by MICA Ventures and backed by Zwift, Rubik’s Ventures, and Wahoo Fitness.

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The Supersapiens ecosystem, powered by Abbott Libre Sense, empowers athletes to optimize fueling, maximize training time, and help increase performance gains.  

In its first 12 weeks on the market, Supersapiens has more than 2,000 paying athletes on its system, positioning them as the global leader in energy management for sports. 

The company is also working on its first hardware product. A wrist wearable called the Supersapiens Reader Version Zero will quickly allow athletes to see their live-streaming fuel data. 

“Sports continuous glucose monitoring (CGM) is an absolute game changer for all athletes. This is the beginning of a massive performance revolution,” said Hartweg, founder of MICA Ventures AG.

“Once athletes have minute-by-minute fuel data right during a workout, they can quickly identify the correlation between their glucose levels and performance — translating more fueled training minutes into bigger performance gains,” said Todd Furneaux, Supersapiens co-founder and president.

Over the last few years, numerous companies have stepped up to provide analytic platforms for CGMS users. This includes Levels, Veristable, and Signos, who plan to transform the metabolic health-based offerings by providing actionable insights to CGMS users.

Wearable companies have always courted the sports industry. WHOOP is a classic example of a wearable company that has taken its strain/recovery principles and its wearable band and found some success with elite athletes in the NFL and Golf.

SuperSapiens is probably the first company positioning a CGMS driven analytic system for the elite sports category. 

The platform is designed to empower athletes to effectively manage in-training fueling to sustain high-intensity work, properly manage glucose levels to maximize recovery and achieve bigger performance gains.

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Sudz Niel Kar
I am a technologist with years of experience with Apple and wearOS products, have a BS in Computer Science and an MBA specializing in emerging tech, and owned the popular site AppleToolBox. In my day job, I advise Fortune 500 companies with their digital transformation strategies and also consult with numerous digital health startups in an advisory capacity. I'm VERY interested in exploring the digital health and fitness-tech evolution and keeping a close eye on patents, FDA approvals, strategic partnerships, and developments happening in the wearables and digital health sector. When I'm not writing or presenting, I run with my Apple Watch Ultra or Samsung Galaxy Watch and closely monitor my HRV and other recovery metrics.


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