Amazon is spearheading a campaign targeting new talent to join its wearables development. The company is trying to fill at least close to 50 key open positions for its Halo platform.
The new positions will help develop the next chapter of Halo Fitness band and span across different roles and responsibilities.
Amazon Halo Band newly Opened Positions
The new Halo Fitness Band key open positions include:
- Software development (12)
- Product / Program management Technical (5)
- Product/ Program management nontechnical (4)
- Business and Merchant Development (2)
- Business Intelligence (1)
The remaining open positions focus on hardware development, systems and security engineering, and UX designers.
While the majority of the positions are based in Seattle, there are some positions that are product engineering positions based out of Tel Aviv, Israel.
More variety of Third-party Content on Halo?
There are some interesting details that emerge from these position descriptions that point to the road ahead for Amazon Halo Fitness band.
The two positions for business and merchant development suggest that Amazon will continue to build strategic alliances with third-party vendors for Halo content development.
- The Science behind Amazon Halo’s Voice Tone analysis and plans for Blood Glucose and Blood Pressure monitoring
- Amazon Halo fitness band–how to set up and use its many features
On the Amazon Halo platform, third-party fitness and health content are provided as “Lab” offerings. These content offerings go hand-in-hand with some of the health metrics that the Halo band produces for its users. For example, if your REM Sleep score is not satisfactory, you are encouraged to check out the Sleep “Labs” for suitable content and training exercises to help you sleep better.
Customers can choose from labs created by Amazon Halo experts, as well as brands and personalities they already know, including 8fit, Aaptiv, American Heart Association, Exhale On Demand, Harvard Health Publishing, Headspace, Julian Treasure, Lifesum, Mayo Clinic, Openfit, Orangetheory Fitness, P.volve, Russell Wilson, Relax Melodies, SWEAT, and WW. Additional content from more providers will be added to Labs regularly.
The Principal position for business / Merchant development, according to Amazon is “a strategic role in a fast paced, start-up like environment to help invent the future of health. In this role, you will lead the business development efforts that are pioneering new ways for partners to grow their selection on Amazon Halo.”
Renewed focus on Machine Learning and Computer Vision
The position will have the opportunity to lead and contribute to multiple product development launches that will provide valuable features to customers and our content partners (including in the areas of machine learning and computer vision).
The new program manager roles are intended to lead the Halo Beta program development. The new beta program is designing new products and services for the Halo band. Amazon suggests that the Halo platform is an early-stage initiative meaning we should expect new health and fitness offerings on the platform that are driven by machine learning and computer vision.
The current Halo Tone analysis feature is an example of where Amazon is using machine learning. Although the body fat analysis feature did not meet certain user expectations, it is one area where the company is using computer vision to enhance its service offerings.
Despite some critical reviews by publications such as Washington Post and others, many users seem to like the Halo fitness band for its affordable pricing and unique set of integrated features.
During the initial launch of Amazon Halo in August 2020, Dr. Maulik Majmudar, Principal Medical Officer, Amazon Halo said
“Health is much more than just the number of steps you take in a day or how many hours you sleep. Amazon Halo combines the latest medical science, highly accurate data via the Halo Band sensors, and cutting-edge artificial intelligence to offer a more comprehensive approach to improving your health and wellness.”
Given this volume and mix of new Halo hiring and the hints of an on-going beta program that is designed to offer new and innovative features, we can definitely expect more from Amazon health in the coming quarters via the Halo band and subscription service.